Podium Finish With Our x Pro Handlebars – 2025 Season
Hill climbs are brutal and beautiful tests of pure power to weight. Few disciplines push equipment to the limit like they do. That’s why we were pr...
Advice and expert insights. A deeper understanding of cycling through the lens of sports science, psychology, wellbeing, nutrition etc.
Hill climbs are brutal and beautiful tests of pure power to weight. Few disciplines push equipment to the limit like they do. That’s why we were pr...
We know that every bike component plays a key role in performance, comfort, and durability. One of the most overlooked yet critical upgrades you ca...
Integrated carbon handlebars are becoming a must-have upgrade for performance-focused cyclists. But are they really worth the investment? We get as...
We never set out just to design carbon handlebars. While pockets of the cycling industry has focussed solely on weight reduction, our vision has al...
For serious cyclists and Weight Weenie aficionados, every gram saved can make a difference, especially in races or competitive scenarios where smal...
Upgrading your road or gravel bike often means focusing on major components like wheels or drivetrains, but handlebars can have a significant impac...
In recent years some ardent cyclists have turned to chain waxing to extract marginal gains. A dose of scepticism is warranted. A study by Friction ...
Today we are joined by guest, Marc Andersson, serial bikepacker and all round cycling enthusiast who recently finished a winter build. Marc's Cr...
Carbon fibre is valued for its high strength-to-weight ratio and versatility. Advances in composite materials over recent decades have significantl...
Few components of a bike garner less attention yet wield more influence than the cassette. This unassuming cluster of sprockets on the rear wheel q...
Over the past few months we’ve been working to create a comfortable, super lightweight carbon handlebar for road cycling, gravel cycling and every-...
1/ There are no magic shortcuts. Improving cycling performance comes from having a clear, repeatable plan and executing on that plan. An effectiv...
Completing the iconic Land's End to John o'Groats (LEJOG) cycle is top of the bucket list for many cyclists. The 1,170 mile (1,883 km) ride is a p...
We know that during sleep the body repairs and regenerates cells which help us consolidate memories and process learning. But there are so many gap...